Social Media Branding & SEO Workshop
OVERVIEW
There is no denying the fact that social media has become an integral part of a business’s marketing strategy, with customers and clients relying on brands and products to have visibility and transparency online. With this expectation firmly embedded in the minds of the consumer, it is vital for businesses and brands to utilise the very latest techniques and principles in social media to keep ahead of the competition.
Our advanced social media training course is one of the best in the region and concentrates on techniques that allow high quality content production, with a variety of objectives set as targets. By learning the very latest strategies as used by leading global brands, marketers can effectively use the power of social media to greatly enhance online presence.
Using a combination of case studies, practical workshops and interactive exercises, this training course will take participants through optimum content creation techniques using a variety of social media platforms. With real world examples, attendees will benefit hands-on and learn easy to implement strategies post-pandemic in Malaysia.
LEARNING OUTCOME
Following this course, you will understand:
- The latest strategies in social media marketing .
- The techniques employed by leading brands and businesses.
- How to combine social media platforms to create strong uniform campaigns.
- How to create engaging interactive content for deployment on platforms.
- The techniques used by global brands and businesses and how it improves online engagement.
- The types of social media platforms and their specific benefits and advantages for advanced strategies.
- How to measure and analyse data and statistics.
LEARNING METHODOLOGIES
- PPT Presentation.
- Case Studies.
- Market Studies and Comparison.
- Lead Management Strategies.
- SWOT Analysis.
- Market Research & Segmentation.
Day 01 :
9am – 1pm
- Social Media Platforms Overview
- Current marketplace
- Identifying content types and suitability
- Creativity in content creation
- Engagement strategies
- Running promotions and contests
- Creating interactive elements
2pm – 6pm
- Gathering customer data
- Creating platform wide strategies
- Using apps and tailored content
- Generating conversation
- The viral effect
- Selecting the right platform and content
- Identifying social media benefits and opportunities
- Techniques for easy content publishing
Day 02 :
9am – 1pm
- How to use video content
- Creating strategies to create and manage campaigns
- Importance of measurement and analysis
- Measurement tools and analysis
- Synchronising campaigns with offline strategies
- Importance of uniformity in marketing campaigns
- Case studies of effective strategies
- Crisis management techniques
2pm – 6pm
- Handling negative interaction and responding to complaints
- Minimising resources when utilising online marketing
- Paid social media marketing vs. organic techniques
- Creating policies and house rules
- Monitoring conversations and trends
- Tracking sentiment and brand perceptions
- Personalizing the social media experience
- Budgeting and allocating resources
- Creating and developing tailored content and apps
- Web Designers and Developers.
- Sales and Marketing Staff.
- Marketing Executives.
- Junior Digital Marketers.
- Business Development Managers.
- PR Managers.
- Hotel Manager.
- Department Heads.
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Ref. No.askhrd/2024/102
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ModuleSBL Khas Claimable
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AvailabilityPublic & Inhouse
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TrainerHRDCorp Certified
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Duration2 days (16 hours session)
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SkillsAll Levels
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LanguageB. Malaysia & English
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VenueHotel (for Public Session)
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FormatF2F | Webinar
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Training MaterialProvided during training session
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CertificateCertificate of Completion
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Inclusion (Public)2 Lunch + 4 Coffee Breaks
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