Hospitality Sales Admin
OVERVIEW
The Hospitality Sales Admin Seminar is a comprehensive 2-day program designed to equip professionals in the hospitality industry with the essential skills and knowledge needed to excel in sales administration. This seminar focuses on the unique challenges and opportunities within the dynamic field of hospitality, catering to both seasoned professionals and those new to the industry.
Throughout the two days, participants will engage in interactive sessions, workshops, and case studies led by industry experts. The seminar covers a range of topics, including effective sales strategies, customer relationship management, negotiation skills, and the latest trends in the hospitality sector. Attendees will gain insights into leveraging technology for sales administration, optimizing revenue management, and enhancing customer satisfaction.
The program will guide participants in mastering the nuances of sales administration tailored to diverse hospitality settings, including Resorts, City Hotels, Boutique Hotels, and Budget Hotels. By addressing the unique challenges and strategies specific to each category, participants will gain a comprehensive understanding of the art of sales administration, enabling them to navigate and excel in various segments of the hospitality industry.
LEARNING OUTCOMES
Upon completion of the Hospitality Sales Admin Seminar, participants will acquire a profound understanding of the key principles and strategies essential for excelling in the competitive hospitality industry. Attendees will master effective sales techniques, customer-centric approaches, and negotiation skills. They will gain proficiency in utilizing cutting-edge technologies such as CRM systems, data analytics, and automation tools to optimize sales processes. Additionally, participants will be equipped with advanced revenue management skills, enabling them to strategically price and forecast to maximize revenue. The seminar emphasizes practical application through case studies and workshops, ensuring that attendees leave with actionable insights and the ability to enhance customer satisfaction, drive revenue growth, and excel in their roles within the hospitality sector.
LEARNING METHODOLOGIES
The Hospitality Sales Admin Seminar
employs a blend of interactive lectures, practical workshops, case studies, and
role-playing exercises. Participants engage in real-world scenarios, fostering
hands-on learning. Networking opportunities and discussions encourage knowledge
exchange. The curriculum is designed to ensure immediate applicability,
equipping attendees with the skills and insights to excel in hospitality sales
administration.
Day 1: Foundations of Hospitality Sales Administration
Session 1: Introduction to Hospitality Sales Admin.
- Overview of the hospitality industry and the role of sales administration.
- Understanding the sales funnel in a hospitality context.
- Key responsibilities and challenges in hospitality sales admin.
Session 2: Effective Sales Strategies (10:45 AM - 12:30 PM).
- Developing a customer-centric approach through emails and phone call.
- Techniques for prospecting and lead generation.
- Sales presentation skills and overcoming objections.
Session 3: Customer Relationship Management.
- Importance of building and maintaining customer relationships.
- Implementing CRM systems in hospitality sales.
- Personalization and customer retention strategies.
Session 4: Negotiation Skills in Hospitality
- Principles of effective negotiation.
- Handling price objections and value-based selling.
- Role-playing exercises for practical application.
Day 2: Advanced Techniques and Technology Integration
Session 5: Revenue Management in Hospitality
- Understanding revenue streams in hospitality.
- Pricing strategies and dynamic pricing.
- Forecasting and optimizing revenue.
Session 6: Technology in Sales Administration
- Overview of technology tools for sales admin.
- CRM software, data analytics, and automation.
- Integrating technology into daily operations.
Session 7: Enhancing Customer Satisfaction
- Strategies for delivering exceptional customer service.
- Handling customer feedback and resolving issues.
- Building loyalty through post-sales engagement.
Session 8: Practical Application Workshop
- Strategies for delivering exceptional customer service.
- Handling customer feedback and resolving issues.
- Building loyalty through post-sales engagement.
- Sales Admin
- Sales Executives
- Sales Managers
- Revenue Sales Team
- Front Office Team
- Sales & Admin team of 3,4,5 stars hotels, Budget & Boutique hotels in Malaysia.
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Ref. No.askhrd/2024/165
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ModuleSBL Khas Claimable
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AvailabilityPublic & Inhouse
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TrainerHRDCorp Certified
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Duration2 days (16 hours session)
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SkillsAll Levels
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LanguageB. Malaysia & English
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VenueHotel (for Public Session)
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FormatF2F | Webinar
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Training MaterialProvided during training session
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CertificateCertificate of Completion
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Inclusion (Public)2 Lunch + 4 Coffee Breaks
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