OVERVIEW
Tough competition is an unavoidable part of being in the hospitality business. The hotel team who comes out ahead in this race is the one most capable of delivering the value of their product in the most effective and resonant manner to their clientele. The ability to do this is the crucial edge you need over your competitors.
Some of the best sales executives maintain this priceless advantage in the game with a powerful set of tools and techniques derived from Neuro Linguistic Programming (NLP). The methodology this subject has to offer can sharpen your communication and influencing skills tremendously. Best of all, it's something anyone can easily learn.
Hospitality Business Logic is a fundamental function of a hospitality business. Commonly, this is not well practiced in Malaysia. Commonly, every hotel management shall focus on selling/filling up their rooms by competing with their neighbour(s). How many of us have ever thought beyond selling rooms and rooms? Hospitality Business Logics is the science behind successful hotel/resort operations which consists of people. property, philosophy, business positioning, continuity, consistency, empathy, career development and more on the lists. In short, every single employee and their role play at the hotel is an important component of the entire organization.
This program shall equip participants with a comprehensive communications skills, leadership management, business techniques, business wining formula, competitive business edge strategies and set to bulldoze through those dead ends once and for all.
LEARNING OUTCOME
At the end of this Hospitality Business Logic programme, you will have gained the following knowledge and learning:
- Application of NLP tools in selling and managing your role.
- Thinking Strategies.
- Communication and Listening Skills.
- Pace Sensory Language to Build Rapport.
- Resourceful language patterns for success.
- Out of the box thinking
- Business planning
- Understanding of risk, advantage and resources.
LEARNING METHODOLOGY
In this experiential training, the training facilitator adopts a coaching and facilitative approach. It is very important to engage the participants in reviewing their own outcome.
The activities are designed to illustrate key issues that the participants are facing working in the hospitality industry by using NLP tools to create illustrations and activities such as role plays, Mind exercises, group discussion.
DAY 1
Module 1: Why NLP for Sales?
- Overview of NLP and its importance in hotel/resort sales
- The Study Of Human Excellence
- NLP Presuppositions
- Understanding Our Thinking & Communication Models
- What is your hotel/resort status? Do you believe on it?
Module 2: You lead with your state of being
- Induce Good & Empowering States that generate positive vibes
- Accessing the Client’s Decision Making Strategy using VAK Assessment
- Anchors for Leading and Influencing Customers
Module 3: Persuasive Communication in Sales
- Verbal & Non Verbal communication that You Missed
- Powerful & Confidence Physiology, Tonality & Words that create trust
- Internal Voice Management - managing your 'little voice's' murmurs
Module 4: Building Rapport & Establishing Integrity
- Deepen rapport and build trust for long-term work relationship
- Recognise and Speak Prospect's Preferred Language
- Read and Respond To Eye Movements– Are you interested or faking it?
- Pace and Lead to Influence in the Sales Process
- Match and Mirror to Sync with prospects/customers
DAY 2
Module 5: Probe and Question Sharply
- Identify Client’s Deeper Needs through accessing their thinking process
- Questions That Clarify What Customers Really want
- Listen Between the Lines
- Identify Your Customer's Buying Strategy
Module 6: Selling Presentation Model
- Leading Selling Steps
- Apply Embedded Commands to 'Buy, Buy, Buy'
- Use Closing Sales' Power Language Patterns
Module 7: Handling Objections & Rejections
- Reframe and out of frame - reverse your perspective on the negative feedback
- Present Your Unique Selling Points
- Rejection is just a feedback; the Answer Is In The Questions
- The Emotional Factors in Objections
Module 8: Closing with a Difference
- Meta Modelling Technique – where the prospect can’t say ‘No’
- Tap Client’s Hot Buying Buttons
- Identify The Buying Signals and Seal the Deal
- Effective Closing, Gaining Agreement & Commitment
- Hotel Manager
- Front Office Leads
- Sales Team
- Revenue Team
- Food & Beverage Team
- Sales Professional or Sales Manager
- All other staff who desires to excel in their influencing and persuasive skills
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Ref. No.askhrd/2024/106
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ModuleSBL Khas Claimable
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AvailabilityPublic & Inhouse
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TrainerHRDCorp Certified
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Duration2 days (16 hours session)
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SkillsAll Levels
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LanguageB. Malaysia & English
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VenueHotel (for Public Session)
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FormatF2F | Webinar
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Training MaterialProvided during training session
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CertificateCertificate of Completion
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Inclusion (Public)2 Lunch + 4 Coffee Breaks
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