ASEAN HOSPITALITY SALES METRICS BOOTCAMP

One-Day Executive Industry Bootcamp
Organized by ASK-HRD Malaysia

Overview:

The ASEAN Hospitality Sales Metric Bootcamp is a one-day intensive industry program designed to equip hospitality leaders, sales professionals, and revenue managers with practical knowledge on advanced sales metrics and revenue optimization strategies in today’s competitive tourism landscape.

As regional travel rebounds and market competition intensifies, hospitality operators must move beyond traditional sales approaches and embrace data-driven revenue intelligence. This bootcamp focuses on core performance indicators including ADR (Average Daily Rate), ARR (Average Room Rate), Revenue Streams, GOPPAR (Gross Operating Profit Per Available Room), and OTA (Online Travel Agency) management strategies.

Participants will also gain insights into market capitalization, market share positioning, rate parity monitoring, and the integration of AI intelligence in hospitality sales and marketing — enabling hotels and resorts to compete more strategically across ASEAN markets.

Learning Outcomes at the Bootcamp:

By the end of the one-day program, participants will be able to:

  • Interpret and apply ADR & ARR performance indicators effectively
  • Analyze revenue streams across rooms, F&B, MICE, and ancillary services
  • Measure profitability using GOPPAR frameworks
  • Understand OTA distribution dynamics and commission impact
  • Monitor and enforce rate parity across booking channels
  • Evaluate market capitalization and competitor positioning
  • Interpret market share data for strategic pricing decisions
  • Apply AI intelligence tools in hospitality sales forecasting
  • Design revenue optimization strategies aligned to demand cycles

Why Attend This Bootcamp

In today’s digital and data-driven tourism economy, revenue success is no longer dependent on occupancy alone — but on strategic pricing, channel distribution, and profitability management.

This bootcamp provides:

  • Practical revenue metric application tools
  • OTA dependency reduction strategies
  • Market intelligence interpretation frameworks
  • AI-driven sales forecasting exposure
  • Competitive benchmarking insights
  • Real industry case studies

Participants will leave with actionable frameworks to improve both topline revenue and bottom-line profitability.

Features
  • Date
    May-June, 2026
  • Time
    8:30 Am – 6:00 Pm
  • Duration
    1 Day
  • Locations:
    Jakarta Indonesia   5-May
    Bali Indonesia         7-May
    HCMC Vietnam      12-May
    Hanoi Vietnam       14-May
    Bangkok Thailand 19-May
    Phuket Thailand     21-May
    Manila Phlippines  28-May
    Phnom Penh Cambodia 26-May
  • Inclusion
    1 Executive Lunch
    2 Coffee Breaks (AM/PM)
Who Should Attend
  • General Managers
  • Directors of Sales & Marketing (DOSM)
  • Revenue Managers
  • Hotel Sales Managers
  • Reservation & Distribution
  • LeadersE-Commerce & OTA Managers
  • Front Office & Rooms Division Leaders
  • Hospitality Business Owners
Entry Fee
USD 250.00 per person inclusive of:-
1 Executive Lunch
2 Coffee Breaks
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Program Agenda

Before Lunch (8:30 AM - 1:30 PM)

8:30 AM – 9:00 AM
 Registration & Networking Coffee

Participants arrival, registration confirmation, networking with industry peers, and program material collection.

9:00 AM – 9:30 AM
 Opening Address & Bootcamp Orientation

  • Welcome remarks by ASK-HRD Malaysia
  • Overview of ASEAN hospitality performance landscape
  • Bootcamp learning roadmap & expectations setting

9:30 AM – 10:45 AM
 Session 1 — Understanding Hospitality Revenue Metrics Foundations

Key focus:

  • Introduction to ADR vs ARR frameworks
  • Occupancy vs profitability dynamics
  • Demand cycles & pricing psychology
  • Segment contribution analysis
  • Participants gain clarity on core revenue measurement principles.

10:45 AM – 11:00 AM | Morning Refreshment Break
11:00 AM – 12:30 PM
Session 2 — Revenue Stream Optimization & GOPPAR Analysis

Deep dive into:

  • Rooms vs Total Revenue strategy
  • F&B, Events & Ancillary revenue streams
  • Profitability measurement using GOPPAR
  • Cost management vs revenue growth balance
  • Case study discussions included.

12:30 PM – 1:30 PM | Networking Lunch

Industry sharing, benchmarking discussions, peer networking.

After Lunch (1:30pm - 6:00pm)

1:30 PM – 2:45 PM
Session 3 — OTA Management & Rate Parity Governance

Strategic focus:

  • OTA distribution ecosystem
  • Commission impact on profitability
  • Rate parity monitoring frameworks
  • Direct booking conversion strategies
  • Channel mix optimization
  • Participants learn to reduce OTA dependency risk

2:45 PM – 3:00 PM | Afternoon Refreshment Break
3:00 PM – 4:15 PM
Session 4 — Market Intelligence & Competitive Positioning

Advanced analytics session:

  • Market capitalization in hospitality
  • Market share benchmarking
  • Competitor rate intelligence
  • Demand forecasting tools
  • Pricing positioning strategies
  • Hands-on interpretation frameworks shared

4:15 PM – 5:15 PM
Session 5 — AI Intelligence in Hospitality Sales & Marketing

Future-ready strategies:

  • AI-driven demand forecasting
  • Smart pricing automation
  • Sales lead intelligence systems
  • Customer segmentation analytics
  • Predictive revenue modelling
  • Exploring AI’s role in hospitality profitability

5:15 PM – 5:45 PM
Action Lab — Revenue Strategy Mapping Workshop

Participants develop:

  • Property revenue map
  • Channel mix strategy
  • Pricing action plan
  • Revenue KPI dashboard
  • Guided facilitator coaching

5:45 PM – 6:00 PM
Closing Reflection & Certification Presentation

  • Key learning recap
  • Participant reflections
  • Group photography
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