HOSPITALITY BRANDING & GUEST LOYALTY PROGRAMS

1 Day – Classroom | Interactive Seminar
HRDCorp SBL Khas Claimable Module

OVERVIEW

The Hospitality Branding & Guest Loyalty Programs Seminar is designed to help hospitality professionals develop a strong brand identity and implement strategic guest loyalty initiatives that drive repeat business and long-term relationships.

In the competitive hospitality landscape, branding is more than just a logo — it represents the experience, emotional connection, and trust that guests associate with your property. This program guides participants to understand brand positioning, service culture, and the creation of personalized guest experiences that lead to brand loyalty.

Participants will learn how to design loyalty programs, manage guest data for personalization, and align brand values with marketing strategies to maximize guest retention and profitability.

LEARNING OBJECTIVES

By the end of the seminar, participants will:

  • Understand the core principles of hospitality branding and how to build a recognizable brand identity.
  • Learn how to create and manage guest loyalty programs that align with business goals.
  • Identify guest engagement touchpoints that enhance loyalty and repeat visits.
  • Apply strategies to strengthen brand experience through service excellence and digital presence.
  • Learn techniques to measure brand success and loyalty ROI using KPIs and feedback systems.
  • Build an action plan for brand growth and guest relationship management.

LEARNING OUTCOMES

At the end of this seminar, participants will be able to:

  • Build a unique and consistent brand identity that resonates with guests.
  • Develop structured loyalty programs that drive repeat stays and upselling.
  • Integrate brand storytelling, service culture, and digital marketing.
  • Evaluate brand performance using measurable KPIs.
  • Strengthen their property’s guest experience strategy for long-term growth.

LEARNING METHODOLOGY

  • Expert Presentations – Step-by-step branding and loyalty framework.
  • Case Studies – Local and international hospitality brand success stories.
  • Group Discussions & Brainstorming – Designing brand experience touchpoints.
  • Interactive Exercises – Building a mini loyalty program concept.
  • Video Analysis – Review of brand storytelling and guest engagement campaigns.
  • Q&A & Coaching Session – Personalized guidance on participants’ brand challenges.
Features
  • Date
    18th November, 2025
  • Time
    9:00 Am – 5:00 Pm
  • Duration
    1 Day (8 hours)
  • Language
    English & Bahasa Malaysia
  • Venue
    MENARA MBMR Unit 13-03 : Jalan Syed Putra, 58000 Kuala Lumpur
Who Should Attend
  • General Managers
  • Marketing Managers
  • Sales Executives
  • Guest Relations Officers
  • Front Office Managers
  • Hospitality Entrepreneurs
Entry Fee

Seminar : RM880.00 per person

    • Inclusion :-
      • -8hours F2F Seminar at ASK-HRD Academy
      • -1 Executive Lunch + 2 Coffee Breaks
      • -Unlimited Q&A Session
      • -HRDCorp Accredited Trainer
      • -Case Studies
      • -Interactive Presentation
      • -Certificate of Attendance.
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Itinerary
First Half Day

Building a Strong Hospitality Brand

09:00 – 09:30 am | Registration & Welcome Session

      • Course introduction and overview of learning goals.
      • Icebreaker: “What does your brand mean to your guests?”

09:30 – 11:00 am | Module 1: The Fundamentals of Hospitality Branding

      • What makes a strong hospitality brand.
      • Aligning brand identity with guest experience.
      • The emotional and psychological aspects of branding.
      • Case examples: Marriott, Hilton, Shangri-La, and local boutique brands.

11:00 – 11:15 am | Morning Tea Break

11:15 am–12:45 pm | Module 2: Brand Storytelling & Market Positioning

      • Creating your property’s unique brand story.
      • Identifying brand values, voice, and visual identity.
      • Market segmentation and positioning strategies for hotels and resorts.
      • Exercise: Crafting your brand promise and tagline.

12:45–2:00 pm | Lunch Break

Second Half Day

Guest Loyalty, Retention & Digital Engagement

2:00 – 3:30 pm | Module 3: Guest Loyalty Programs & Relationship Management

      • Designing an effective loyalty program: structure, rewards, and tiers.
      • Using data analytics and CRM tools to personalize guest experience.
      • Partnering with brands and vendors for added loyalty value.
      • Case discussion: What makes Marriott Bonvoy and Genting Rewards successful?

3:30 – 3:45 pm | Afternoon Tea Break

3:45–4:45 pm | Module 4: Digital Branding & Measuring Success

      • Leveraging social media and online reviews to strengthen brand perception.
      • Managing guest feedback and service recovery as part of loyalty building.
      • KPIs for brand strength and guest retention (RevPAR, NPS, repeat rate).
      • Mini Workshop: Designing your loyalty campaign concept.

4:45–5:00 pm | Closing & Certificate Presentation

      • Summary of key takeaways and participant sharing.
      • Commitment to implementing brand and loyalty initiatives.
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