Distribution. Market Intelligence. Leadership – Organized by ASK-HRD Malaysia

Overview:

The Tourism & Hospitality Sales Leadership Summit 2026 is a premier industry gathering designed to equip hospitality leaders, revenue strategists, and tourism stakeholders with forward-looking sales, distribution, and profitability frameworks aligned with the evolving global travel economy.

As international travel rebounds and competition intensifies across ASEAN destinations, hospitality organizations must recalibrate their revenue models, distribution strategies, and market positioning to remain competitive.

This two-day summit focuses on critical commercial performance drivers including Revenue Stream Optimization, OTA & Channel Management, ADR & ARR performance metrics, GOPPAR profitability measurement, rate intelligence, and AI-driven hospitality sales transformation.

The summit also integrates a high-level B2B Business Matching Session featuring international travel agents from India, UAE, the Middle East, and China — enabling direct contracting and partnership opportunities for participating hotels and tourism operators.

Learning Outcomes:

By attending the 2-Day Tourism & Hospitality Sales Leadership Summit 2026, delegates will gain strategic, operational, and market-driven insights designed to strengthen commercial performance, distribution governance, and revenue sustainability within their organizations.

1: Revenue & Profitability Intelligence

Delegates will be able to:

• Interpret and apply ADR (Average Daily Rate) and ARR performance indicators
• Evaluate occupancy vs rate optimization strategies
• Measure departmental profitability using GOPPAR frameworks
• Design total revenue stream optimization models across Rooms, F&B, and MICE segments

2: Distribution & Channel Management Mastery

Participants will develop the capability to:

• Analyze channel mix profitability
• Structure direct vs OTA booking strategies
• Optimize inventory allocation across platforms
• Implement channel cost governance frameworks

3: OTA & Rate Parity Governance

Delegates will learn to:

• Manage OTA commission impact on revenue
• Monitor rate parity across booking channels
• Negotiate OTA contracting frameworks
• Reduce over-dependence on third-party distribution platforms

4: Market Intelligence & Competitive Positioning

Participants will gain insights into:

• Market capitalization within hospitality sectors
• Competitor benchmarking analysis
• Market share positioning strategies
• Demand forecasting interpretation

5: AI & Future Sales Transformation

Delegates will be exposed to:

• AI-driven demand forecasting tools
• Predictive booking analytics
• Smart pricing automation systems
• Digital customer segmentation strategies

6: International Market Expansion Exposure

Through the B2B business matching platform, delegates will:

• Engage with international travel buyers
• Explore contracting partnerships
• Develop destination packaging collaborations
• Expand inbound tourism opportunities

7: Strategic Leadership Application

By the end of the summit, delegates will be equipped to:

• Develop revenue leadership roadmaps
• Strengthen commercial decision-making
• Integrate technology into sales strategy
• Lead performance-driven hospitality teams

Why Attend This Bootcamp

In today’s digital and data-driven tourism economy, revenue success is no longer dependent on occupancy alone — but on strategic pricing, channel distribution, and profitability management. This bootcamp provides:

• Practical revenue metric application tools
• OTA dependency reduction strategies
• Market intelligence interpretation frameworks
• AI-driven sales forecasting exposure
• Competitive benchmarking insights
• Real industry case studies

Participants will leave with actionable frameworks to improve both topline revenue and bottom-line profitability.