VM2026 Hospitality Sales & Strategic Management – 2 days

Maximizing Business Success for Hotels and Resorts in Malaysia at VMY2026.

Seminar Overview:

The Hospitality Tourism Strategic Business Master Class is a high-impact two-day seminar tailored for hospitality professionals seeking to maximize business opportunities during Visit Malaysia Year 2026 (VMY2026). This program integrates advanced strategies across Sales & Marketing, Food & Beverage Sales, Event Sales, OTA Strategic Management, Revenue & Yield Management, Training & Development, Guest Services, and Hospitality Business Intelligence. Participants will engage in real-world case studies, expert-led discussions, and hands-on workshops to enhance revenue, optimize guest experiences, and elevate business competitiveness in Malaysia’s growing tourism landscape.

Learning Methodologies

This master class employs a blend of expert-led discussions, case studies, hands-on workshops, interactive simulations, role-playing exercises, and real-world scenario analysis. Participants will engage in group activities, strategic planning sessions, and digital tool demonstrations to reinforce learning. A combination of practical applications and industry best practices ensures actionable insights for immediate business impact.

Learning Outcome

Participants will gain comprehensive knowledge of market trends, advanced sales strategies, revenue optimization, and guest service excellence. They will develop data-driven decision-making skills, enhance digital marketing capabilities, and implement effective training programs. This master class ensures increased profitability, improved customer experiences, and a competitive edge in the hospitality industry for VMY2026 success.

Seminar Objectives

  • Analyze the evolving market trends and consumer behaviors leading to
  • Develop cutting-edge sales, marketing, and pricing strategies to maximize occupancy and revenue.
  • Leverage data-driven decision-making to enhance financial performance and guest satisfaction.
  • Strengthen OTA management, digital branding, and direct booking strategies.
  • Implement innovative guest service solutions and AI-driven hospitality
  • Enhance workforce capabilities through structured training and leadership
  • Establish strategic partnerships to drive long-term business growth and
Features
  • Date
    12th to 29th April, 2025
  • Time
    8:30 Am – 6:00 Pm
  • Duration
    2 - Days
  • Venue
    Penang - 12th & 13th April
    KL - 14th &15th April
    JB - 16th & 17th April
    KK - 21st & 22nd April
    KCH- 24th & 25th April
    Kuantan- 28th & 29th April
  • Inclusion

    To be held at hotel venue
    2 Coffee Breaks + 2 Executive Lunch
    Seminar Manual and Literatures
    Accredited HRD Corp Registered Trainers
    Delegate Goody Bag
    Certificate of Participation
Who Should Attend
  • Hospitality Owners, General Managers & Sales Directors
  • Revenue & Yield Management Professionals
  • F&B Managers & Event Sales Specialists
  • Marketing & Digital Strategy Executives
  • Front Office, Guest Relations & Hospitality Trainers
  • MICE & Event Management Professionals
  • Chief Executive Officer | Business Owners | Interns
Entry Fee
RM1850.00 per person–West Malaysia
RM1950.00 per person–East Malaysia
(fully HRDCorp SBL Khas Claimable)
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Venue & Schedule
Penang
12th & 13th April
Kuala Lumpur
14th &15th April
Johor Bahru
Johor Bahru
16th & 17th April
kota kinabalu
21st & 22nd April
askhrd
kuching
24th & 25th April
kuantan
Kuantan
28th & 29th April
Itinerary
Day:1 Market Trends, Sales Mastery & Revenue Optimization

Session1: VMY2026 Market & Global Tourism Trends (9:00AM–10:30AM)

  • Key market insights and visitor projections for VMY2026.
  • Emerging tourism trends and evolving traveler expectations.
  • Strategies for differentiation in a competitive hospitality industry.
  • Case study: Successful tourism campaigns and their impact on business growth.

Session2: VMY2026 Advanced Hospitality Sales & Marketing Strategies (10:45AM–12:30PM)

  • Omnichannel marketing: Combining digital, traditional, and direct sales approaches.
  • Harnessing AI, social media, and influencer marketing for maximum impact.
  • Creating viral campaigns to enhance brand recognition.
  • Establishing partnerships with tourism boards, airlines, and corporate clients.
  • Islamic Tourism Perspectives and Market Segment.

Lunch Break (12:30PM–1:30PM)

Session3: Elevating Food & Beverage Profitability & Guest Experience (1:30 PM–3:00 PM)

  • Optimizing menu design, pricing strategies, and cost efficiency.
  • Incorporating gastronomic experiences to attract new customer segments.
  • Sustainability in F&B: Reducing waste and enhancing profitability.
  • Up selling techniques to increase per-guest revenue.

Session4: Event Sales & MICE Business Strategies(3:15PM–4:45PM)

  • Positioning hotels as top destinations for corporate events, weddings, and conferences.
  • Tech-driven event management: Utilizing AR, VR, and hybrid event solutions.
  • Crafting unique experiences that drive higher engagement and repeat bookings.
  • Case study: Winning strategies for increasing MICE revenue.

Q&A & Networking Session(4:45PM–5:30PM)

Industry panel discussion on opportunities, challenges, and strategies.

Day 2: Digital Transformation, Revenue Growth & Future-Proofing Hospitality

Session 5: OTA (Online Travel Agency) Revenue Maximization (9:00 AM–10:30 AM)

  • Optimizing OTA visibility and commission
  • Strategies for boosting direct booking sand reducing OTA dependency.
  • Effective management of guest reviews and online reputation.
  • Personalization in digital bookings: Enhancing customer experience.

Session 6: Revenue & Yield Management Best Practices (10:45AM–12:30PM)

  • Implementing dynamic pricing models for maximum profitability.
  • Leveraging AI-powered forecasting tools for better occupancy planning.
  • Room pricing strategies during peak and off-peak seasons.
  • Case studies: Success stories in revenue

Lunch Break (12:30PM–1:30PM)

Session 7: Training & Development–Building a Future-Ready Workforce (1:30PM–3:00PM)

  • Strategic training programs for front-line and managerial staff.
  • Building a high-performance culture in hospitality.
  • Up skilling and re-skilling to meetVMY2026
  • Leadership training: Enhancing managerial effectiveness in fast-paced

Session 8: Guest Services & Hospitality Business Intelligence(3:15PM–4:45PM)

  • AI and automation in delivering superior guest experiences.
  • Predictive analytics for understanding guest behavior and preferences.
  • Implementing loyalty programs and CRM strategies.
  • Technology-driven guest personalization and seamless service.

Closing Session & Action Plan for VMY2026 Success(4:45PM–5:30PM)

  • Key takeaways and action steps for sustained growth.
  • Collaborative road map to maximize VMY2026 opportunities.
  • Certificate distribution and networking session.